Hashtag challenge: Partner with influencers to promote your brand’s hashtag challenge to their audience.
Typically takeovers will be cross-promoted on both your account and the influencer’s.
Allow a TikTok creator to post content directly from your account. There are a few ways to partner with influencers on TikTok, including: let a cold limit your fun this holidays! I am #TooSickToBeSick ?♀️ #Mucinex #Sponsored ♬ #TooSickToBeSick – Join The ChallengeĮach video included the hashtag, as well as a #Sponsored tag to denote that they were part of an influencer marketing campaign. The campaign, which ran in late October, promoted the message that a seasonal illness shouldn’t ruin your Halloween fun (though now we would definitely say “Stay Home” instead). Working with a creator on TikTok gives you an opportunity to connect with their audience and benefit from their creativity and unique style.įor example, Mucinex (yes, the stuff you take when you have a cold!) partnered with influencers on a #TooSickToBeSick campaign. Misinformation is rife on social media, and it’s important to counter it by being in the conversations. Socially-minded businesses have an opportunity to get their messages across. Danielle Jones, aka MamaDoctorJones, has racked up more than six million views with her videos about sexual health, pregnancy and periods.įor doctors like Jones, TikTok is the perfect place to reach teens and young adults who need this information, and may not have their own trusted health providers to talk to.
Some doctors have built huge audiences by making videos about timely topics like coronavirus and vaping. But it’s actually an amazing platform for sharing informative content in an approachable, easy-to-digest format. You may think that TikTok is just for goofy, irreverent content. Are you trying to drive orders, like Chipotle? Raise brand awareness? Be clear on what you want to achieve so you can measure your impact. Customer research and insights can help here. What do people love best about your brand? A challenge that celebrates your most beloved products, qualities or promotions is likeliest to succeed. The Guacamole Song is an earworm, and her original dance is simple and silly. It translated into real sales too: Chipotle served more than 800,000 sides of guacamole on a single day, as a result of the challenge.Ī few things you can learn from the #GuacDance success: Simple enough, right? It resulted in a mind-blowing 250,000 submissions, proving that the love of guac is universal.ĭuring the six-day campaign, Chiptole also saw a record-breaking 430 million video starts with the hashtag #GuacDance. They use National Avocado Day (also known as July 31, 2019) to launch the #GuacDance hashtag challenge on TikTok.Īvocado lovers were challenged to share a dance inspired by their favorite topping, using the Guacamole Song from children’s entertainer Dr. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge.Ī number of companies have used branded hashtag challenges to great effect, but the reigning champion is Chipotle. But hashtag challenges are especially popular on the platform.Ĭhallenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Create a branded hashtag challengeĪs with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content.
TIK TOK IDEAS HOW TO
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
0 kommentar(er)
